Organizational culture

  Organizations are drawn to the idea of digital marketing because they are interested in making both routine and strategic decisions, as well as how it will affect how their business operates. This interest stems from the volume of competition and difficulties these businesses face in meeting and securing the needs of their customers, particularly now that all businesses worldwide are concentrating on global markets. This interest derives from the requirement for a suite of systems that monitor the activities of organizational units, particularly strategic ones, and evaluate and deliver daily reports, which assist managers in making choices.  One of the smart systems thought to be required to understand the processes of success, labor, and decision-making is digital marketing capabilities. This increases the likelihood of anticipating the organization's future strategic direction (Emad, 2021). Figure 1: Steps in creating a digital-ready workforce (Mathur, 2023) Digital market...

  Organizational performance in the fast-paced world of contemporary companies is a reflection of the efficiency of its internal procedures as well as an output metric. The hiring and selection process is one of the most important of these since it provides the means of obtaining talent that will influence the organization's destiny. The hiring process involves a methodical process that takes a lot of time and resources, from finding applicants to planning and conducting interviews.  Job analysis refers to the techniques and processes used to comprehend the role and its requirements. The two primary sources of hiring are external and internal (Gardi et al. 2020). The process of choosing the best candidate for a position involves assessing and interviewing potential employees. Selection is the process of employing qualified candidates who can carry out the job duties with success (Prabhu et al. 2020). Human resource management is in charge of identifying and choosing the best c...

  Green Human Resource Management (GHRM) and a green organizational culture are becoming increasingly important in today's environmentally conscious world. These concepts not only contribute to environmental sustainability but also yield numerous benefits for organizations and their employees. Improved business performance is impacted by the use of GHRM methods (Guerci & Carollo, 2016). Integrating environmental factors into HR practices and regulations is the main goal of GHRM. This covers programs like encouraging environmentally conscious behavior among staff members, introducing sustainability into hiring and training procedures, and introducing green initiatives at every stage of the staff member's career (Amini, Bienstock & Narcum, 2018). Organizations may decrease waste, preserve resources, and lower their carbon footprint by putting environmental sustainability first. An important outcome of GHRM is enhanced morale and employee engagement. Employees are more lik...

A company's organizational culture serves as its binding agent. It includes all of the common attitudes, behaviours, shared values, and beliefs that influence how people interact and make decisions inside a company. This subtle but potent factor has a big impact on Human Resources (HR) procedures, influencing everything from hiring and employee happiness to performance management and retention. First and foremost, hiring and selection procedures are shaped by the culture of the firm. Strong corporate cultures draw applicants who share their values and goals, which improves cultural fit and increases employee engagement. On the other hand, conflict and turnover may arise from a mismatch between culture and new hires. The goal of recruitment, the initial stage of employment is to guarantee the entry of qualified applicants required to meet the organization's strategic goals (Kurniawaty, 2019). Encouraging employee engagement, satisfaction, and productivity depends on how HR strat...

Within a company, job satisfaction is greatly influenced by a complex interplay of elements such as employee competency, organizational culture, and leadership styles. How do these factors interact and affect workers' general satisfaction? Organizational Culture and its relationship with employee satisfaction In every organization, there exists a tapestry of shared beliefs, meticulously woven together by its members. This intricate fabric, known as organizational culture, serves as a guiding light, illuminating the path toward internal cohesion and external adaptation. From its inception, this culture is carefully nurtured and transmitted to newcomers, serving as a compass to navigate the complexities of organizational life (Luthans et al. 2011). At its core, a positive organizational culture mirrors the company's mission and values, instilling a profound sense of purpose, belonging, and alignment among its members (Maleka, 2023 ). This alignment is pivotal, as research suggest...

What exactly is organizational culture? Organizational culture is the lifeblood of any company, the invisible force that shapes its identity, drives its behavior, and determines its success.  At its core, organizational culture encompasses the shared values, beliefs, attitudes, and norms that guide the behaviors and decisions of individuals within a company. It's the unwritten code that governs how things are done, how people interact, and what is deemed acceptable or unacceptable within the organization (Tsai, 2011). According to the 'Cultural Onion' model developed by  Hofstede and  Hofstede (2005), an orgnization's culture has several layers to it. The outer layer consists of the ' symbols'  such as logos and colours associated with the organization. The second layer embodies the 'heroes' which represents individuals considered as idols - both alive and fictional. The next layer consists of 'rituals'. This layer refers to the collective activi...